At Williams Crawford, we have been involved with the Porsche 996 since its initial launch in 1998. Over that time, we have handled thousands of examples through both our sales operation and our workshops. We have seen every variant, in every condition, from neglected entry-level cars to outstanding, carefully maintained examples.

I clearly remember driving my first 996 when it was new. What struck me immediately was the step forward in refinement, chassis balance and outright performance compared with the outgoing 993. It was a modern Porsche in every sense, and while it was different, it was also very impressive.

Growing interest and changing perception

There has been an increase in interest in the 996 over recent years. We see this both in buying enquiries and in the level of servicing, refurbishment and restoration work being undertaken. The market has become more educated. Buyers now understand that a good 996 can be worth double what a poor one might achieve, and that putting things right comes at a cost.

As a result, the 996 is increasingly being respected as a true modern classic, rather than criticised for not being air-cooled. In our sales business, condition, history, and specification matter more than ever. In the workshop, we are carrying out everything from routine servicing to more extensive mechanical work, cosmetic refurbishment, and upgrades. Special colours and enhanced specifications are particularly popular, reflecting the way owners now want to personalise and future-proof their cars.

Who is buying the 996?

We see a broad mix of buyers. There are many first-time Porsche owners entering the brand through the 996, attracted by its usability, performance, and relative value. At the same time, enthusiasts moving up from lower-value models, such as the Boxster, are common.

For the more collectible versions, including well-specified Carrera 2s, Carrera 4s and Turbo models, there is strong interest from established clients looking to add a 996 to an existing Porsche collection. The model now sits comfortably alongside air-cooled cars rather than being seen as an alternative to them.

Is the 996 a good buy right now?

The 996 can be a very good buy, but as with any Porsche, buying the right car is key. Understanding the true condition of the car you are purchasing matters far more than chasing the lowest price. Values have moved on from their lowest point and appear steady for the best examples. Well-maintained, properly sorted cars are unlikely to become cheaper.

Ultimately, these are cars bought to be enjoyed. If you find the right example, now is as good a time as any to experience one. 

Running costs and reality

In terms of running costs, the 996 is not automatically cheaper or easier to run than a 993, 964 or older model. Condition remains the deciding factor. While engine rebuilds are often discussed, the cost is not significantly different from major engine work on air-cooled cars. The same applies to many other maintenance procedures.

A well-looked-after 996 is a robust, rewarding car to own, provided it is approached with realistic expectations and proper advice.