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The most important part of selling cars…the buying!

It may seem counterintuitive, but in this business, if we apply our skills to the buying, the selling is pretty easy.

You may think buying and selling is combat. But we don’t see it that way, and that’s one of the culture differences that Harry is picking up on. It’s a collaboration.

Let’s look at a customer selling a car…first of all we are going to offer good advice for his or her situation, and try to help them get what they want, e.g. the car sold without aggravation.

If you take a look at our Google reviews, the common thread is that we made selling a car easy. The first step is finding out the situation of the seller, is it a rush, is it just that they want the space, or our they thinning out their collection?

Then we will want to find out more about the actual car. Would it fit our criteria, the condition, maintenance, history, can it be sold honestly, safely, and by us (does it fit our profile)?

Assuming we are good so far, then we discuss the most suitable method for the customer to sell their car. Should they sell it direct to us, or via our consignment or brokerage service? Which suits them?

If it’s a straight purchase then its swift and clean. Whereas with our consignment or brokerage service you can expect a better return, simply because we do not need to carry the cost of that car as stock.

The next step is for Louise to research the background of the car and make checks. The we will get to inspect it physically in our workshop. What we are trying to protect ourselves from, is exactly the same as what you the buyer is trying to avoid.

We don’t want to sell trouble, and bearing in mind that no one car is perfect, or going to remain so, we want to understand the real condition. That way we can match expectations with the reality. It avoids disappointment and causes less trouble all round.

Unusually in this industry, most of the cars we supply will be covered by our own warranty, backed by us. Unlike the auction or private sellers, where there is no support. Should the gearbox breakdown, it’s most likely us that will be paying. (The level of warranty support varies for different cars/ ages/ values).

So ultimately, more careful we are as experts, the better the chances of buyers avoiding the same problems. We are working in the same direction as the purchaser. The result, is that your car can get sold in a nice way, an easy way…and that is something that we find many of our customers appreciate.

Training our new team members in our way of thinking is essential. The culture must continue.

If you are looking to sell your Porsche, then please contact Andy or Ross on 01752 840307, or visit our Sell Your Porsche page for more information.

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✨ New Year Opening Hours at Williams Crawford ✨

 

As we welcome 2026, please see our New Year opening times below.

We look forward to seeing you in the New Year and wish you a happy and prosperous start to the year ahead!

Wednesday 31st December: Closed

Thursday 1st January: Closed

Friday 2nd January 2026: Open 8.30am – 5.00pm

Saturday 3rd January 2026: Open 9.00am – 4.00pm

Sunday 4th January 2026: Closed

Open as usual from January 5th 2026

If you want to get in touch while we’re closed, feel free to send us an email to info@williamscrawford.co.uk, and one of the team will pick it up as soon as they can.

🎄 Christmas Opening Hours at Williams Crawford 🎄

 

Please take a moment to check our opening times over Christmas.

Wishing all our customers a very Merry Christmas and hope you have a fantastic time with your family & friends.

Wednesday 24th December: Open 8.30am – Noon

Thursday 25th December: Closed

Friday 26th December: Closed

Saturday 27th December: Open 9.00am – 3pm

Sunday 28th December: Closed

Monday 29th December: Open 9.00am – 3pm

Tuesday 30th December: Open 9.00am – 3pm

Wednesday 31st December: Closed

If you want to get in touch while we’re closed, feel free to send us an email to info@williamscrawford.co.uk, and one of the team will pick it up as soon as they can.

Have a great bank holiday!

We’re open as usual this Saturday 9am-4pm, but will be closed for the Bank Holiday on Monday 25th August. If you would like to make an enquiry during this period, please email us and one of the team will come back to you as soon as we return.

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